{"title":"New Launch","description":"\u003cp\u003e\u003cstrong\u003eMeet what’s new from SH-RD.\u003c\/strong\u003e Explore our latest hair and scalp care launches, made to bring something fresh to your routine. Find your next favourite and give your hair the care it deserves.\u003c\/p\u003e","products":[{"product_id":"sh-rd-m1racle-luminous-elixir-intensive-1-minute-hair-repair-treatment-6-10ml","title":"SH-RD Miracle Luminous Elixir – Intensive 1-Minute Hair Repair Treatment (6*10ml)","description":"\u003cp\u003e\u003cstrong\u003eGive damaged hair a one-minute reset.\u003c\/strong\u003e\u003cbr\u003eSH-RD Miracle Luminous Elixir is a concentrated water-lotion hair treatment formulated to intensely condition dry, damaged and chemically or heat-treated hair.\u003cbr\u003ePowered by 30% high-concentration smoothing agents, hydrolyzed proteins and conditioning ingredients, it helps smooth the hair surface, improve manageability and restore the look and feel of dry, rough hair.\u003cbr\u003eHair feels softer, smoother, shinier and easier to comb, while frizz and tangling are visibly reduced.\u003cbr\u003ePerfect for hair damaged by colouring, bleaching, perming, heat styling and everyday environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow Miracle works\u003c\/strong\u003e\u003cbr\u003eDAMAGED HAIR FIBER → CONDITION → SMOOTH → SEAL → SOFTNESS + SHINE\u003cbr\u003e① Cationic conditioning technology\u003cbr\u003eDamaged hair tends to have a more negatively charged surface. The formula uses cationic\/quaternized conditioning ingredients that are attracted to the hair surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThey help:\u003c\/strong\u003e\u003cbr\u003e●    reduce friction\u003cbr\u003e●    improve combability\u003cbr\u003e●    smooth the hair surface\u003cbr\u003e●    reduce the rough feeling\u003cbr\u003e●    improve manageability\u003cbr\u003e\u003cbr\u003eThis is why the product isn't simply positioned as a moisturising treatment—it is designed around conditioning the hair fiber.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e② Hydrolyzed proteins\u003c\/strong\u003e\u003cbr\u003eThe formula contains hydrolyzed keratin and hydrolyzed wheat protein.\u003cbr\u003eBecause these proteins are hydrolyzed into smaller components, they can interact more readily with the hair surface than intact proteins.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThey help provide:\u003c\/strong\u003e\u003cbr\u003eConditioning → improved feel → better elasticity\/strength appearance → smoother hair\u003cbr\u003e\u003cbr\u003eSH-RD's product communication specifically highlights hydrolyzed wheat protein for moisture retention and elasticity, while Taiwan Excellence highlights the product's focus on damaged areas, frizz reduction and shine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e③ Amodimethicone\u003c\/strong\u003e\u003cbr\u003eAmodimethicone is a conditioning silicone commonly used in damaged-hair products.\u003cbr\u003eIts role is particularly relevant here because it can help:\u003cbr\u003e●    smooth the hair surface\u003cbr\u003e●    reduce friction\u003cbr\u003e●    improve detangling\u003cbr\u003e●    enhance shine\u003cbr\u003e●    reduce the perception of frizz\u003cbr\u003e●    make hair feel softer\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e④ 30% high-concentration smoothing agents\u003c\/strong\u003e\u003cbr\u003eThis is one of the strongest brand\/product differentiators to communicate.\u003cbr\u003eSH-RD describes M1racle as a water-lotion formula containing 30% high-concentration smoothing agents.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SH-RD","offers":[{"title":"Default Title","offer_id":44822738403416,"sku":"SD219","price":5200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/0416\/8792\/files\/51hj_g9iXCL._SL1000__1.jpg?v=1789387402"},{"product_id":"sh-rd-truffle-moisturizing-semi-treatment-intense-hydration-damage-repair-200-ml","title":"SH-RD Truffle Moisturizing Semi-Treatment | Intense Hydration \u0026 Damage Repair | 200 ml","description":"\u003cp\u003eSH-RD Truffle Moisturizing Semi-Treatment\u003cbr\u003e1. Product Title\u003cbr\u003eSH-RD Truffle Moisturizing Semi-Treatment | Intense Hydration \u0026amp; Damage Repair\u003cbr\u003eMain Concern: Dry, rough \u0026amp; damaged hair\u003cbr\u003e3. Product Description\u003cbr\u003eGive dry, damaged hair the moisture it has been missing.\u003cbr\u003eSH-RD Truffle Moisturizing Semi-Treatment is an intensive rinse-off treatment formulated to hydrate, nourish, detangle and smooth compromised hair.\u003cbr\u003ePowered by Black Truffle Extract, Organic Linden Bud Extract, Hydrolyzed Wheat Protein, Keratin, Niacinamide and Panthenol, it helps replenish moisture, smooth the hair surface and improve manageability.\u003cbr\u003eThe result is hair that feels softer, smoother, more hydrated and easier to comb, with reduced frizz and a healthier-looking shine.\u003cbr\u003eIdeal for dry, rough, frizzy, colour-treated and chemically treated hair.\u003cbr\u003e4. Key Benefits\u003cbr\u003eI'd keep the PDP benefits very clear:\u003cbr\u003e01. Intense Hydration\u003cbr\u003eHelps replenish moisture in dry, dehydrated hair.\u003cbr\u003e02. Defrizzes\u003cbr\u003eHelps smooth rough hair and reduce the appearance of frizz.\u003cbr\u003e03. Detangles\u003cbr\u003eImproves manageability and makes hair easier to comb.\u003cbr\u003e04. Repairs the Feel of Damaged Hair\u003cbr\u003eHelps improve the feel and appearance of compromised hair.\u003cbr\u003e05. Softens Rough Hair\u003cbr\u003eLeaves dry strands feeling softer and smoother.\u003cbr\u003e06. Nourishes Dry Lengths\u003cbr\u003eProvides conditioning care to hair that feels depleted and brittle.\u003cbr\u003e07. Helps Restore Shine\u003cbr\u003eSmoothing and conditioning ingredients help create a more polished, glossy appearance.\u003cbr\u003e08. Protects \u0026amp; Smooths the Hair Surface\u003cbr\u003eConditioning ingredients and keratin help smooth the cuticle and reduce roughness.\u003cbr\u003e6. How to Use\u003cbr\u003e3-Minute Hair Treatment\u003cbr\u003eStep 1 — Shampoo\u003cbr\u003eCleanse the scalp and hair thoroughly.\u003cbr\u003eStep 2 — Apply\u003cbr\u003eAfter shampooing, apply Truffle Semi-Treatment evenly through the hair, especially the mid-lengths and ends.\u003cbr\u003eStep 3 — Treat\u003cbr\u003eLeave on for 3 minutes.\u003cbr\u003eStep 4 — Rinse\u003cbr\u003eRinse thoroughly.\u003cbr\u003eStep 5 — Style\u003cbr\u003eTowel dry and continue with your regular SH-RD post-wash routine.\u003cbr\u003eTowel dry and continue with your regular SH-RD post-wash routine.\u003cbr\u003eThe official product instructions specify applying after shampooing, leaving it for 3 minutes and rinsing. SH-RD's dry-scalp regimen similarly places the Semi-Treatment after shampooing and rinsing.\u003cbr\u003e________________________________________\u003cbr\u003e7. Who Is It For?\u003cbr\u003eBest for:\u003cbr\u003eDry Hair\u003cbr\u003eHair feels thirsty, rough or lacking moisture.\u003cbr\u003eFrizzy Hair\u003cbr\u003eHair looks puffy, unruly or difficult to smooth.\u003cbr\u003eDamaged Hair\u003cbr\u003eHair has been weakened by heat, colour or chemical treatments.\u003cbr\u003eRough Hair\u003cbr\u003eHair doesn't feel smooth even after conditioning.\u003cbr\u003eTangled Hair\u003cbr\u003eHair knots easily and is difficult to comb.\u003cbr\u003eDull Hair\u003cbr\u003eHair has lost its natural-looking shine.\u003cbr\u003eColour-Treated Hair\u003cbr\u003eFor hair that needs additional conditioning after colouring.\u003cbr\u003eChemically Treated Hair\u003cbr\u003eFor hair exposed to treatments such as perming or other chemical processing.\u003cbr\u003eCompromised Hair\u003cbr\u003eHair that feels weakened, dry or depleted.\u003cbr\u003e9. Key Ingredients\u003cbr\u003eIngredient    Role\u003cbr\u003eBlack Truffle Extract    Hydration-focused botanical; rich in polysaccharides\u003cbr\u003eOrganic Linden Bud \/ Tilicine    Provides amino acids and peptides for conditioning\/nourishment\u003cbr\u003eHydrolyzed Wheat Protein    Helps condition damaged hair and improve manageability\u003cbr\u003eKeratin \/ protein conditioning system    Helps smooth the hair surface and improve feel\u003cbr\u003eNiacinamide \/ Vitamin B3    Supports the conditioning\/hair-care formula\u003cbr\u003ePanthenol \/ Pro-vitamin B5    Humectant and conditioning support\u003cbr\u003eSunflower Oil    Provides emollient conditioning\u003cbr\u003eAmodimethicone    Helps smooth, detangle and reduce friction\u003cbr\u003eRosemary Extract    Botanical conditioning support\u003cbr\u003e10. The Science\u003cbr\u003e________________________________________\u003cbr\u003e① Black Truffle Extract\u003cbr\u003eThis is the ingredient that gives the product its premium identity.\u003cbr\u003eSH-RD describes its Tuber Melanosporum \/ Black Truffle Extract as rich in polysaccharides with moisturizing properties. The brand associates these hydration properties with improved moisture retention and compromised hair care.\u003cbr\u003eConsumer translation:\u003cbr\u003eHelps dry hair hold onto moisture for a softer, smoother feel.\u003cbr\u003eI would avoid saying “repairs hair from within” as a literal biological claim.\u003cbr\u003e________________________________________\u003cbr\u003e② Organic Linden Bud \/ Tilicine\u003cbr\u003eTilia Tomentosa Bud Extract, marketed by SH-RD as Tilicine, is another key differentiator.\u003cbr\u003eThe brand describes it as being obtained through a cryo-extraction process and rich in amino acids and peptides.\u003cbr\u003eWhy this matters:\u003cbr\u003eHair is primarily a protein-based fiber, so amino-acid\/protein-based conditioning systems are useful for improving the feel, manageability and appearance of compromised hair.\u003cbr\u003eConsumer translation:\u003cbr\u003eNourishes dry lengths and helps restore a healthier-feeling hair texture.\u003cbr\u003e________________________________________\u003cbr\u003e③ Hydrolyzed Wheat Protein\u003cbr\u003eHydrolyzed proteins are smaller protein fragments that can interact with the hair surface.\u003cbr\u003eThey are commonly used in haircare to improve:\u003cbr\u003e●    conditioning\u003cbr\u003e●    smoothness\u003cbr\u003e●    manageability\u003cbr\u003e●    hair feel\u003cbr\u003e●    appearance of damaged hair\u003cbr\u003eSH-RD specifically includes Hydrolyzed Wheat Protein in the formula and positions the product around restoring damaged hair.\u003cbr\u003e________________________________________\u003cbr\u003e④ Conditioning + Cuticle Smoothing\u003cbr\u003eThe formula contains a combination of cationic conditioning agents including:\u003cbr\u003e●    Quaternium-91\u003cbr\u003e●    Cetrimonium Methosulfate\u003cbr\u003e●    Cetrimonium Chloride\u003cbr\u003e●    Guar Hydroxypropyltrimonium Chloride\u003cbr\u003eThese ingredients help reduce friction between hair fibers.\u003cbr\u003eThat translates into:\u003cbr\u003eLess friction → easier combing → less tangling → smoother-feeling hair.\u003cbr\u003eThis is one reason the product can deliver an immediate cosmetic transformation, rather than requiring weeks of use.\u003cbr\u003e________________________________________\u003cbr\u003e⑤ Amodimethicone\u003cbr\u003eAmodimethicone is a conditioning silicone.\u003cbr\u003eIts role is particularly useful for dry\/frizzy hair because it can form a conditioning film over the hair surface, helping:\u003cbr\u003e●    smooth roughness\u003cbr\u003e●    reduce friction\u003cbr\u003e●    improve combability\u003cbr\u003e●    enhance shine\u003cbr\u003e●    reduce the appearance of frizz\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SH-RD","offers":[{"title":"Default Title","offer_id":44822872129624,"sku":"SD208","price":3600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/0416\/8792\/files\/71e4ELEr6mL._SL1500.jpg?v=1789388665"},{"product_id":"oily-scalp-smooth-detangle-hair-sage-purifying-semi-treatment","title":"Sage Purifying Semi-Treatment for Oily Scalp | Balance, Smooth \u0026 Detangle Hair | 200ml – SH-RD India","description":"\u003ch1\u003e\u003cstrong\u003eSmooth \u0026amp; Detangle Hair | Easy Combing \u0026amp; Soft Hair Care\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eSH-RD India Sage Purifying Semi-Treatment\u003c\/strong\u003e is designed for oily scalp and hair that needs lightweight conditioning. Formulated with sage-focused care, it helps balance excess oil while smoothing and detangling hair. The 200ml treatment leaves hair feeling soft, fresh, manageable, and easier to comb without a heavy or greasy feel.\u003c\/p\u003e","brand":"SH-RD","offers":[{"title":"Default Title","offer_id":44823005134936,"sku":"SD209","price":3600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/0416\/8792\/files\/713gAHsrYOL._SL1500.jpg?v=1789390225"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/0416\/8792\/collections\/51hj_g9iXCL._SL1000__1.jpg?v=1790329504","url":"https:\/\/www.shrdindia.com\/collections\/new-launch.oembed","provider":"SH-RD","version":"1.0","type":"link"}