{"product_id":"sh-rd-m1racle-luminous-elixir-intensive-1-minute-hair-repair-treatment-6-10ml","title":"SH-RD Miracle Luminous Elixir – Intensive 1-Minute Hair Repair Treatment (6*10ml)","description":"\u003cp\u003e\u003cstrong\u003eGive damaged hair a one-minute reset.\u003c\/strong\u003e\u003cbr\u003eSH-RD Miracle Luminous Elixir is a concentrated water-lotion hair treatment formulated to intensely condition dry, damaged and chemically or heat-treated hair.\u003cbr\u003ePowered by 30% high-concentration smoothing agents, hydrolyzed proteins and conditioning ingredients, it helps smooth the hair surface, improve manageability and restore the look and feel of dry, rough hair.\u003cbr\u003eHair feels softer, smoother, shinier and easier to comb, while frizz and tangling are visibly reduced.\u003cbr\u003ePerfect for hair damaged by colouring, bleaching, perming, heat styling and everyday environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow Miracle works\u003c\/strong\u003e\u003cbr\u003eDAMAGED HAIR FIBER → CONDITION → SMOOTH → SEAL → SOFTNESS + SHINE\u003cbr\u003e① Cationic conditioning technology\u003cbr\u003eDamaged hair tends to have a more negatively charged surface. The formula uses cationic\/quaternized conditioning ingredients that are attracted to the hair surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThey help:\u003c\/strong\u003e\u003cbr\u003e●    reduce friction\u003cbr\u003e●    improve combability\u003cbr\u003e●    smooth the hair surface\u003cbr\u003e●    reduce the rough feeling\u003cbr\u003e●    improve manageability\u003cbr\u003e\u003cbr\u003eThis is why the product isn't simply positioned as a moisturising treatment—it is designed around conditioning the hair fiber.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e② Hydrolyzed proteins\u003c\/strong\u003e\u003cbr\u003eThe formula contains hydrolyzed keratin and hydrolyzed wheat protein.\u003cbr\u003eBecause these proteins are hydrolyzed into smaller components, they can interact more readily with the hair surface than intact proteins.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThey help provide:\u003c\/strong\u003e\u003cbr\u003eConditioning → improved feel → better elasticity\/strength appearance → smoother hair\u003cbr\u003e\u003cbr\u003eSH-RD's product communication specifically highlights hydrolyzed wheat protein for moisture retention and elasticity, while Taiwan Excellence highlights the product's focus on damaged areas, frizz reduction and shine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e③ Amodimethicone\u003c\/strong\u003e\u003cbr\u003eAmodimethicone is a conditioning silicone commonly used in damaged-hair products.\u003cbr\u003eIts role is particularly relevant here because it can help:\u003cbr\u003e●    smooth the hair surface\u003cbr\u003e●    reduce friction\u003cbr\u003e●    improve detangling\u003cbr\u003e●    enhance shine\u003cbr\u003e●    reduce the perception of frizz\u003cbr\u003e●    make hair feel softer\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e④ 30% high-concentration smoothing agents\u003c\/strong\u003e\u003cbr\u003eThis is one of the strongest brand\/product differentiators to communicate.\u003cbr\u003eSH-RD describes M1racle as a water-lotion formula containing 30% high-concentration smoothing agents.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SH-RD","offers":[{"title":"Default Title","offer_id":44822738403416,"sku":"SD219","price":5200.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/0416\/8792\/files\/51hj_g9iXCL._SL1000__1.jpg?v=1789387402","url":"https:\/\/www.shrdindia.com\/products\/sh-rd-m1racle-luminous-elixir-intensive-1-minute-hair-repair-treatment-6-10ml","provider":"SH-RD","version":"1.0","type":"link"}