Why Your Hair Needs a Protein Treatment
Hair is made up of approximately 90% keratin protein. Everyday stress β heat tools, colouring, chlorine, pollution, and even sun exposure β gradually strips away this protective protein layer, leaving hair porous, brittle, and prone to breakage. A targeted protein mask replenishes this structural core, sealing the cuticle and restoring elasticity.
Unlike conventional conditioners that merely coat the surface, the SH-RD Protein Hair Mask delivers Hydrolyzed Keratin deep into the hair shaft. This forms a protective film on the outer cuticle, reducing moisture loss, shielding against environmental aggressors, and making future damage less likely.
Key Ingredients & Their Benefits
Every ingredient in this mask is chosen for a specific, evidence-backed function:
Packed with essential fatty acids, vitamins A, D, E & B6, and antioxidants that penetrate the hair shaft to strengthen structure, reduce breakage, and boost elasticity.
Binds to the hair shaft, increasing hydration retention, thickening the strand visually, and delivering enhanced shine, softness, and tensile strength with every use.
A powerful antioxidant that neutralises free radicals caused by UV and pollution, protecting hair colour and promoting vibrant, healthy-looking hair.
Stimulates microcirculation in the scalp, encourages healthy follicle activity, and supports hair density and thickness over continued use.
Alongside these hero actives, the formula also contains Argan Oil, Macadamia Oil, and Shea Butter β a trio of superfood oils long celebrated in professional salon treatments for their unmatched conditioning and smoothing properties.
SH-RD Hair Protein Mask
Available in 70ml & full-size options. Safe for colour-treated hair.
Top 6 Benefits of the SH-RD Protein Mask
- Repairs and restores hair damaged by heat styling, chemical treatments, and environmental stress
- Provides UV, thermal heat & chlorine protection β ideal for swimmers and frequent heat-tool users
- Promotes deep shine, bounciness, and lasting softness after every wash
- Suitable for all hair types β straight, wavy, curly, coily, fine, and thick
- 100% safe for colour-treated and chemically-treated hair β won't strip pigment
- Silk Amino Acids and Mica particles add an instant gloss and light-reflecting radiance
How to Use the Hair Protein Mask (Step-by-Step)
Getting the most from your protein treatment is all about application technique. Follow these steps for optimal results:
- Shampoo first: Cleanse with your regular shampoo to remove build-up and open the cuticle for better absorption.
- Towel-blot: Remove excess water β the mask absorbs better into damp hair than dripping-wet hair.
- Apply root to tip: Section hair and work the mask evenly from roots to ends using a wide-tooth comb.
- Massage in: Spend 60β90 seconds massaging gently to warm the product and aid absorption into the cortex.
- Leave for 10β15 minutes: For deep repair, cover with a shower cap and apply gentle dryer heat for 5 minutes.
- Rinse well: Rinse thoroughly with cool water to seal the cuticle, then dry and style as usual.
How often? Use weekly for damaged or dry hair, or fortnightly as a maintenance treatment. The formula is gentle enough for frequent use.
"After just two uses my hair felt completely different β softer, shinier, and my split ends seemed to calm down. I use it every Sunday before blowdrying and I've had so many compliments."
β Verified Customer, SH-RD IndiaWho Should Use a Protein Hair Mask?
- Frequent heat styling (blow-dryers, straighteners, curling irons)
- Chemical treatments β highlights, bleaching, perming, or relaxing
- Regular swimming in chlorinated or salt-water pools
- Dullness, frizz, or lack of manageability between washes
- Colour-treated hair that needs protection and vibrancy maintenance
- General dryness or seasonal brittleness from humidity or pollution
Frequently Asked Questions
Yes. Focus application on mid-lengths and ends rather than directly on the scalp if you tend toward oiliness. Rinse thoroughly to avoid residue.
Absolutely. The SH-RD Protein Mask is safe for all chemically-treated hair including keratin treatments. It helps extend and maintain professional salon results.
No. The rinse-off formula is lightweight and won't leave a heavy or greasy residue. Fine-haired users should use the minimum 10-minute time and rinse very thoroughly.
A regular conditioner smooths the outer cuticle. A protein mask goes deeper β it fills in cortex damage and rebuilds the structural integrity of the hair strand, delivering significantly longer-lasting results.
Yes. SH-RD India ships the Protein Hair Mask across all major cities β Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, and more. Free shipping on qualifying orders.
