𝐑𝐞𝐬𝐭𝐨𝐫𝐞 𝐬𝐨𝐟𝐭𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐒𝐇-𝐑𝐃 𝐍𝐮𝐭𝐫𝐚 𝐓𝐡𝐞𝐫𝐚𝐩𝐲 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐞𝐫 — 𝐚 𝐝𝐞𝐞𝐩𝐥𝐲 𝐧𝐨𝐮𝐫𝐢𝐬𝐡𝐢𝐧𝐠 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐞𝐫 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐭𝐨 𝐡𝐲𝐝𝐫𝐚𝐭𝐞 𝐝𝐫𝐲, 𝐫𝐨𝐮𝐠𝐡, 𝐚𝐧𝐝 𝐝𝐚𝐦𝐚𝐠𝐞𝐝 𝐡𝐚𝐢𝐫. 𝐅𝐨𝐫𝐦𝐮𝐥𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐧𝐮𝐭𝐫𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬, 𝐭𝐡𝐢𝐬 𝐬𝐮𝐥𝐟𝐚𝐭𝐞-𝐟𝐫𝐞𝐞 𝐚𝐧𝐝 𝐬𝐢𝐥𝐢𝐜𝐨𝐧𝐞-𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐞𝐫 𝐬𝐦𝐨𝐨𝐭𝐡𝐬 𝐫𝐨𝐮𝐠𝐡 𝐜𝐮𝐭𝐢𝐜𝐥𝐞𝐬, 𝐫𝐞𝐝𝐮𝐜𝐞𝐬 𝐟𝐫𝐢𝐳𝐳, 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐬 𝐬𝐡𝐢𝐧𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐡𝐞𝐚𝐯𝐲 𝐛𝐮𝐢𝐥𝐝𝐮𝐩.

𝐇𝐚𝐢𝐫 𝐟𝐞𝐞𝐥𝐬 𝐬𝐨𝐟𝐭𝐞𝐫, 𝐡𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫, 𝐚𝐧𝐝 𝐞𝐚𝐬𝐢𝐞𝐫 𝐭𝐨 𝐬𝐭𝐲𝐥𝐞 𝐚𝐟𝐭𝐞𝐫 𝐞𝐯𝐞𝐫𝐲 𝐰𝐚𝐬𝐡.

KEY BENEFITS:

           • Deeply nourishes dry and damaged hair

          • Helps smooth frizz and rough texture

          • Improves softness, shine, and manageability

          • Strengthens weak and brittle strands

          • Lightweight hydration without heaviness

          • Leaves hair silky and salon-smooth

HERO INGREDIENTS:

           • Keratin

          • Sunflowerseed Oil

          • Vitamin E

          • Linoleic Acid

IDEAL FOR:

           • Color treated, permed, damaged hair

          • Who sits in air-conditioned rooms and blow dry regularly

          • Heat protection

✔ 𝐈𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐀𝐥𝐥  𝐇𝐚𝐢𝐫 𝐓𝐲𝐩𝐞𝐬    ✔ 𝐃𝐚𝐢𝐥𝐲 𝐔𝐬𝐞   ✔ 𝐃𝐫𝐲 & 𝐁𝐫𝐢𝐭𝐭𝐥𝐞 𝐇𝐚𝐢𝐫 ✔ 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐁𝐨𝐮𝐧𝐜𝐲 𝐇𝐚𝐢𝐫

𝐂𝐨𝐦𝐛𝐚𝐭 𝐡𝐚𝐢𝐫 𝐥𝐨𝐬𝐬 𝐚𝐧𝐝 𝐫𝐞𝐯𝐢𝐯𝐞 𝐰𝐞𝐚𝐤, 𝐝𝐚𝐦𝐚𝐠𝐞𝐝 𝐬𝐭𝐫𝐚𝐧𝐝𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐒𝐇-𝐑𝐃 𝐍𝐮𝐭𝐫𝐚 𝐓𝐡𝐞𝐫𝐚𝐩𝐲 𝐃𝐞𝐞𝐩 𝐂𝐥𝐞𝐚𝐧𝐬𝐢𝐧𝐠 𝐒𝐡𝐚𝐦𝐩𝐨𝐨. 𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐨𝐮𝐫 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐍𝐮𝐭𝐫𝐚-𝐓𝐡𝐞𝐫𝐚𝐩𝐲 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 — 𝐁-𝐕𝐢𝐭𝐚𝐦𝐢𝐧𝐬, 𝐑𝐨𝐬𝐞𝐦𝐚𝐫𝐲 𝐄𝐱𝐭𝐫𝐚𝐜𝐭, 𝐚𝐧𝐝 𝐇𝐲𝐝𝐫𝐨𝐥𝐲𝐳𝐞𝐝 𝐖𝐡𝐞𝐚𝐭 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 - 𝐀𝐥𝐥𝐨𝐰𝐬 𝐲𝐨𝐮𝐫 𝐡𝐚𝐢𝐫 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐬𝐢𝐥𝐤𝐲 𝐬𝐦𝐨𝐨𝐭𝐡, 𝐥𝐮𝐬𝐭𝐫𝐨𝐮𝐬, 𝐚𝐧𝐝 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐜𝐨𝐦𝐛 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐯𝐞𝐫𝐲 𝐟𝐢𝐫𝐬𝐭 𝐰𝐚𝐬𝐡.

KEY BENEFITS:

•       Actively reduces hair fall by reinforcing roots and the hair shaft structure

•       Restores resilience in color-treated and chemically-processed hair

•       Gentle cleanse preserves natural scalp oils and moisture

•       Allows scalp to breathe and self-regulate oil production

•       Rosemary Extract boosts scalp circulation to support healthier growth cycles

•       Safe for daily use — ideal for all hair type

HERO INGREDIENTS:

•       Hydrolyzed Wheat Protein

•       Panthenol

•       Vitamin B5

•       Rosemary Extract 

 IDEAL FOR:   

•       For dyed, permed, or damaged hair

•       Who sits in air-conditioned rooms

•        Who blow dry their hair every day

•        Prevent heat damage

𝐂𝐨𝐦𝐛𝐚𝐭 𝐡𝐚𝐢𝐫 𝐥𝐨𝐬𝐬 𝐚𝐧𝐝 𝐫𝐞𝐯𝐢𝐯𝐞 𝐰𝐞𝐚𝐤, 𝐝𝐚𝐦𝐚𝐠𝐞𝐝 𝐬𝐭𝐫𝐚𝐧𝐝𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐒𝐇-𝐑𝐃 𝐍𝐮𝐭𝐫𝐚 𝐓𝐡𝐞𝐫𝐚𝐩𝐲 𝐇𝐚𝐢𝐫𝐥𝐨𝐬𝐬 𝐒𝐡𝐚𝐦𝐩𝐨𝐨. 𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐨𝐮𝐫 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐍𝐮𝐭𝐫𝐚-𝐓𝐡𝐞𝐫𝐚𝐩𝐲 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 — 𝐁-𝐕𝐢𝐭𝐚𝐦𝐢𝐧𝐬, 𝐑𝐨𝐬𝐞𝐦𝐚𝐫𝐲 𝐄𝐱𝐭𝐫𝐚𝐜𝐭, 𝐚𝐧𝐝 𝐇𝐲𝐝𝐫𝐨𝐥𝐲𝐳𝐞𝐝 𝐖𝐡𝐞𝐚𝐭 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 — 𝐭𝐡𝐢𝐬 𝐬𝐮𝐥𝐟𝐚𝐭𝐞-𝐟𝐫𝐞𝐞 𝐚𝐧𝐝 𝐬𝐢𝐥𝐢𝐜𝐨𝐧𝐞-𝐟𝐫𝐞𝐞 𝐟𝐨𝐫𝐦𝐮𝐥𝐚 𝐩𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐞𝐬 𝐞𝐚𝐜𝐡 𝐡𝐚𝐢𝐫 𝐬𝐡𝐚𝐟𝐭 𝐭𝐨 𝐫𝐞𝐩𝐥𝐞𝐧𝐢𝐬𝐡 𝐥𝐨𝐬𝐭 𝐧𝐮𝐭𝐫𝐢𝐞𝐧𝐭𝐬, 𝐫𝐞𝐢𝐧𝐟𝐨𝐫𝐜𝐞 𝐫𝐨𝐨𝐭𝐬, 𝐚𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐥𝐲 𝐫𝐞𝐝𝐮𝐜𝐞 𝐡𝐚𝐢𝐫 𝐟𝐚𝐥𝐥 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐯𝐞𝐫𝐲 𝐟𝐢𝐫𝐬𝐭 𝐰𝐚𝐬𝐡.

KEY BENEFITS:

•       Actively reduces hair fall by reinforcing roots and the hair shaft structure

•       Restores resilience in color-treated and chemically-processed hair

•       Sulfate-free: gentle cleanse preserves natural scalp oils and moisture

•       Silicone-free: allows scalp to breathe and self-regulate oil production

•       Rosemary Extract boosts scalp circulation to support healthier growth cycles

•       Safe for daily use — ideal for all hair types

HERO INGREDIENTS:

•       Avocado Extract

•       Organic Acerola Cherry Extract

•       Piroctone Olamine

•       Aquaporin-3

•       Betaine

 IDEAL FOR:   

•       For dyed, permed, or damaged hair

•       Who sits in air-conditioned rooms

•        Who blow dry their hair every day

•        Prevent heat damage

•        For sensitive scalps

𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐨𝐫 𝐡𝐚𝐢𝐫 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐢𝐧𝐧𝐢𝐧𝐠, 𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠, 𝐨𝐫 𝐥𝐨𝐬𝐢𝐧𝐠 𝐢𝐭𝐬 𝐛𝐨𝐝𝐲, 𝐭𝐡𝐞 𝐒𝐇-𝐑𝐃 𝐑𝐞𝐢𝐬𝐡𝐢  𝐕𝐨𝐥𝐮𝐦𝐢𝐳𝐢𝐧𝐠 𝐒𝐡𝐚𝐦𝐩𝐨𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐚 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐑𝐞𝐢𝐬𝐡𝐢 𝐌𝐮𝐬𝐡𝐫𝐨𝐨𝐦 𝐄𝐱𝐭𝐫𝐚𝐜𝐭, 𝐀𝐫𝐠𝐚𝐧 𝐎𝐢𝐥, 𝐚𝐧𝐝 𝐕𝐢𝐭𝐚𝐦𝐢𝐧 𝐁𝟑 (𝐍𝐢𝐚𝐜𝐢𝐧𝐚𝐦𝐢𝐝𝐞) 𝐭𝐨 𝐫𝐞𝐩𝐚𝐢𝐫 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐚𝐥 𝐝𝐚𝐦𝐚𝐠𝐞, 𝐚𝐝𝐝 𝐢𝐧𝐬𝐭𝐚𝐧𝐭 𝐯𝐨𝐥𝐮𝐦𝐞, 𝐚𝐧𝐝 𝐫𝐞𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐟𝐮𝐥𝐥𝐞𝐫, 𝐡𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫 𝐡𝐚𝐢𝐫 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐓𝐡𝐢𝐬 𝐬𝐮𝐥𝐟𝐚𝐭𝐞-𝐟𝐫𝐞𝐞 𝐟𝐨𝐫𝐦𝐮𝐥𝐚 𝐜𝐥𝐞𝐚𝐧𝐬𝐞𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐭𝐫𝐢𝐩𝐩𝐢𝐧𝐠, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭 𝐮𝐬𝐞 𝐨𝐧 𝐚𝐥𝐥 𝐡𝐚𝐢𝐫 𝐭𝐲𝐩𝐞𝐬.

KEY BENEFITS:

•       Reishi Extract repairs damaged hair structure and reduces breakage at root

•       Argan Oil seals the cuticle for instant shine and smoothness

•       Vitamin B3 (Niacinamide) boosts scalp circulation and visibly thickens strands

•       Volumizes from fine to coarse hair — effective across all textures

•       Sulfate-free formula safe for every-wash use without over-drying

•       Safe for color-treated and chemically processed hair

HERO INGREDIENTS:

•       Reishi Mushroom Extract 

•       Argan Oil 

•       Vitamin B3 (Niacinamide)

•       Hydrolyzed Keratin

IDEAL FOR:

•       Straight Hair 

•       Lightly Damaged Hair

•       Thinning Hair    

✔ 𝐈𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐒𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐇𝐚𝐢𝐫 𝐓𝐲𝐩𝐞𝐬   ✔ 𝐕𝐨𝐥𝐮𝐦𝐢𝐳𝐢𝐧𝐠   ✔ 𝐋𝐢𝐠𝐡𝐭𝐥𝐲 𝐝𝐚𝐦𝐚𝐠𝐞𝐝 𝐡𝐚𝐢𝐫  ✔ 𝐓𝐡𝐢𝐧𝐧𝐢𝐧𝐠 𝐇𝐚𝐢𝐫

𝐒𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞 𝐬𝐜𝐚𝐥𝐩𝐬 𝐧𝐞𝐞𝐝 𝐦𝐨𝐢𝐬𝐭𝐮𝐫𝐞, 𝐛𝐚𝐥𝐚𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐠𝐞𝐧𝐭𝐥𝐞 𝐜𝐥𝐞𝐚𝐧𝐬𝐢𝐧𝐠 — 𝐧𝐨𝐭 𝐡𝐚𝐫𝐬𝐡 𝐬𝐭𝐫𝐢𝐩𝐩𝐢𝐧𝐠. 𝐓𝐡𝐞 𝐒𝐇-𝐑𝐃 𝐓𝐫𝐮𝐟𝐟𝐥𝐞 𝐒𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞 𝐒𝐜𝐚𝐥𝐩 𝐒𝐡𝐚𝐦𝐩𝐨𝐨 𝐢𝐬 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐟𝐨𝐫𝐦𝐮𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐜𝐚𝐥𝐦 𝐢𝐫𝐫𝐢𝐭𝐚𝐭𝐢𝐨𝐧, 𝐫𝐞𝐩𝐥𝐞𝐧𝐢𝐬𝐡 𝐡𝐲𝐝𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐫𝐞𝐬𝐭𝐨𝐫𝐞 𝐬𝐜𝐚𝐥𝐩 𝐜𝐨𝐦𝐟𝐨𝐫𝐭 𝐰𝐡𝐢𝐥𝐞 𝐜𝐥𝐞𝐚𝐧𝐬𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐢𝐦𝐩𝐮𝐫𝐢𝐭𝐢𝐞𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐜𝐚𝐥𝐩 𝐛𝐚𝐫𝐫𝐢𝐞𝐫.

Infused with luxurious Truffle Extract and moisture-replenishing actives, this sulfate-free and silicone-free shampoo helps soothe dryness, tightness, and sensitivity caused by over-washing, heat styling, pollution, hard water, and environmental stress. The nourishing formula hydrates both scalp and hair while helping improve softness, shine, and manageability.

Unlike aggressive shampoos that leave the scalp dry and reactive, this gentle balancing cleanser supports long-term scalp health while leaving hair lightweight, smooth, and refreshed after every wash.

KEY BENEFITS:

          • Deeply hydrates dry and sensitive scalp without heaviness
         • Helps calm scalp irritation, tightness, and discomfort
         • Gently cleanses without stripping natural moisture barrier
         • Truffle Extract helps nourish and restore scalp softness
         • Reduces dryness caused by heat styling and environmental stress
         • Helps improve hair softness, shine, and elasticity
         • Lightweight moisture care suitable for regular use
         • Leaves scalp balanced, comfortable, and refreshed

HERO INGREDIENTS:

           • Truffle Extract
          • Moisture-Replenishing Botanical Actives
          • Silk Amino Acids
          • Conditioning Plant Oils

IDEAL FOR:

           • Sensitive or easily irritated scalp
          • Dry scalp and dehydrated hair
          • Heat-damaged and chemically treated hair
          • People exposed to air-conditioning and pollution
          • Frequent blow-drying and styling
          • Daily gentle scalp cleansing

✔ 𝐈𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐒𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞 𝐒𝐜𝐚𝐥𝐩   ✔ 𝐃𝐫𝐲 & 𝐈𝐫𝐫𝐢𝐭𝐚𝐭𝐞𝐝 𝐒𝐜𝐚𝐥𝐩   ✔ 𝐃𝐚𝐢𝐥𝐲 𝐔𝐬𝐞   ✔ 𝐇𝐞𝐚𝐭 𝐃𝐚𝐦𝐚𝐠𝐞   ✔ 𝐌𝐨𝐢𝐬𝐭𝐮𝐫𝐞 𝐑𝐞𝐩𝐚𝐢𝐫