SH-RD Miracle Luminous Elixir – Intensive 1-Minute Hair Repair Treatment (6*10ml)

1 Minute. 1 Ampoule. Hair That Feels Transformed.
6 key benefits
1. Intensive Damage Care
Helps improve the feel and appearance of dry, damaged hair.
2. Deep Conditioning
Provides concentrated conditioning care for rough, dehydrated lengths.
3. Smooths Frizz & Roughness
Helps smooth the hair surface for a softer, more polished finish.
4. Restores Softness & Shine
Leaves dull, damaged hair feeling softer and looking more luminous.
5. Easier Detangling
Helps reduce tangling and improves wet and dry combing. Taiwan Excellence specifically highlights improved wet/dry combing and reduced tangling.
6. Long-Lasting Smoothness
SH-RD states that the smoothing/softening effect can remain after 2–3 shampoos, while its current product page highlights 24-hour hydration.

How to Use
Step 1: Shampoo and rinse thoroughly.
Step 2: Gently squeeze excess water from the hair and towel-dry.
Step 3: Apply one ampoule evenly through the hair, focusing on the mid-lengths and ends.
Step 4: Massage gently for 1–3 minutes.
Step 5: Rinse thoroughly.
Step 6: Style as usual.
Recommended: Use once a week or whenever your hair needs intensive repair.

Colour-treated hair
For hair exposed to repeated colouring or bleaching.
Heat-damaged hair
For frequent blow-drying, straightening, curling or other thermal styling.
Chemically treated hair
For permed, chemically processed or highly treated hair.
Dry & brittle hair
For hair that feels rough, dehydrated or prone to breakage.

Frizzy & tangled hair
For hair that's difficult to comb, manage or style.
Dull, lifeless hair
For hair that has lost its softness, shine and smooth appearance.

Hydrolyzed Keratin: Helps condition damaged hair and improve smoothness
Hydrolyzed Wheat Protein : Helps condition hair and support softness/elasticity
Amodimethicone : Helps smooth and condition the hair surface
Cationic conditioning agents : Help improve detangling, softness and manageability
Tocopheryl Acetate / Vitamin E : Antioxidant-support ingredient
Cetearyl Alcohol Conditioning/emollient base ingredient

DAMAGED HAIR FIBER → CONDITION → SMOOTH → SEAL → SOFTNESS + SHINE

① Cationic conditioning technology
Damaged hair tends to have a more negatively charged surface. The formula uses cationic/quaternized conditioning ingredients that are attracted to the hair surface.

They help:
● reduce friction
● improve combability
● smooth the hair surface
● reduce the rough feeling
● improve manageability

This is why the product isn't simply positioned as a moisturising treatment—it is designed around conditioning the hair fiber.

② Hydrolyzed proteins
The formula contains hydrolyzed keratin and hydrolyzed wheat protein.
Because these proteins are hydrolyzed into smaller components, they can interact more readily with the hair surface than intact proteins.

They help provide:
Conditioning → improved feel → better elasticity/strength appearance → smoother hair

SH-RD's product communication specifically highlights hydrolyzed wheat protein for moisture retention and elasticity, while Taiwan Excellence highlights the product's focus on damaged areas, frizz reduction and shine.

③ Amodimethicone
Amodimethicone is a conditioning silicone commonly used in damaged-hair products.
Its role is particularly relevant here because it can help:
● smooth the hair surface
● reduce friction
● improve detangling
● enhance shine
● reduce the perception of frizz
● make hair feel softer

④ 30% high-concentration smoothing agents
This is one of the strongest brand/product differentiators to communicate.